This policy brief covers the case for regulation of alcohol marketing on social media sites. This is a highly relevant issue for student drinking.
"The pervasiveness of alcohol-related content and alcohol marketing on social media sites works to normalise alcohol consumption, including excessive drinking [...] We summarise the evidence supporting the need for an urgent review of alcohol marketing via social media – a challenge that can no longer be ignored if New Zealand is to make a serious commitment to reduce the harm caused by alcohol to our young people and communities."
The full report is available here.